Radio e Internet um complemento poderoso para anunciantes.

As conclusões de um estudo publicado pela Radio Ad Lab revelam a eficiência da utilização da rádio e internet em simultâneo.
A intensidade de memorização de um anúncio em rádio aumenta consideravelmente quando complementado com banners no site da própria rádio.

"Our online test showed that recall of advertising is
dramatically enhanced (27% vs. 6%) when a mix of radio and
Internet ads is used compared to website ads alone. Radio
ads can also improve website traffic and a brand’s emotional
bond with consumers when added to Internet exposures."

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Media tradicionais mais eficazes.

A comunicação através dos Media tradicionais causam uma melhor impressão e estimulam mais o passa-palavra do que através dos media digitais. As conclusões são retiradas dum estudo da Yankelovich.

"Despite the hype of YouTube and viral marketing, traditional media still make a bigger impact than digital media, though the study found both effective in their own right. When Advertising Works contains hard data on the impact of ads across 16 different platforms of both digital and traditional media. The study examined digital-media platforms such as email messages, search engines, Internet banner ads, social-networking Web sites, video games and video-sharing Web sites. Traditional-media platforms that were studied include billboards, magazines, in-store ads, newspapers, radio and movie theater commercials."
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