Radio e Internet um complemento poderoso para anunciantes.

As conclusões de um estudo publicado pela Radio Ad Lab revelam a eficiência da utilização da rádio e internet em simultâneo.
A intensidade de memorização de um anúncio em rádio aumenta consideravelmente quando complementado com banners no site da própria rádio.

"Our online test showed that recall of advertising is
dramatically enhanced (27% vs. 6%) when a mix of radio and
Internet ads is used compared to website ads alone. Radio
ads can also improve website traffic and a brand’s emotional
bond with consumers when added to Internet exposures."

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Media tradicionais mais eficazes.

A comunicação através dos Media tradicionais causam uma melhor impressão e estimulam mais o passa-palavra do que através dos media digitais. As conclusões são retiradas dum estudo da Yankelovich.

"Despite the hype of YouTube and viral marketing, traditional media still make a bigger impact than digital media, though the study found both effective in their own right. When Advertising Works contains hard data on the impact of ads across 16 different platforms of both digital and traditional media. The study examined digital-media platforms such as email messages, search engines, Internet banner ads, social-networking Web sites, video games and video-sharing Web sites. Traditional-media platforms that were studied include billboards, magazines, in-store ads, newspapers, radio and movie theater commercials."
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Qual o equilíbrio adequado entre publicidade, conteúdos e alvos demográficos?

Advertisers and publishers struggle to define the balance of content and advertising, but Jon Gibs, VP, media analytics, Nielsen Online, suggests that the best strategy is not simply to find Web sites with the lowest advertising clutter, but to take advantage of the perfect combination of Web traffic, advertising volume and demographic targeting.
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The Impact Of Media Consolidation On News Content / Video

New media

Radio & TV: More than online - how do we create a Social Object that attaches an audience to us? ...

Ver para além do óbvio...

Seth Godin autor de Tribos, alerta para a necessidade das rádios criarem as suas redes socias suportadas nos interesses dos ouvintes/utilizadores e não centradas unicamente em si próprias.

In other words, we provide social tools on our sites so we can achieve OUR goals and market OUR station. Listeners, however, fairly ask the key question we too often forget: "What's in it for me? Why should I spend my time HERE rather than on Facebook or MySpace?"

Lisbon -where the future of radio is online

As in Spain, the Portuguese have embraced the internet to a great degree; but they have other, interesting, issues.

Radio and Community

This is not some post extolling radio's alleged identity as "the first social network." In fact, I don't think radio is the first social network - that was probably a gathering of ancestral humans around a campfire, but be that as it may...

Web No Threat to Traditional Media Finds Arbitron Newmedia Study; Radio, Television and Internet Are Often Used Simultaneously By Web-Savvy Consumers

The heaviest users of the World Wide Web are also avid consumers of traditional media -- listening to radio and watching television as they point their browsers to e-commerce, informational sites and recreational sites -- according to the latest Pathfinder Study just released by Arbitron NewMedia...

American Newspapers and the Internet: Threat or Opportunity?

American Newspapers and the Internet: Threat or Opportunity?
Posted on July 19th, 2007By Erin Teeling in Bivings, Newspaper Study, Research
We have recently completed the 2007 study of America's top 100 newspaper websites, entitled "American Newspapers and the Internet; Threat or Opportunity?".