Seth Godin autor de Tribos, alerta para a necessidade das rádios criarem as suas redes socias suportadas nos interesses dos ouvintes/utilizadores e não centradas unicamente em si próprias.
In other words, we provide social tools on our sites so we can achieve OUR goals and market OUR station. Listeners, however, fairly ask the key question we too often forget: "What's in it for me? Why should I spend my time HERE rather than on Facebook or MySpace?"
acp
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