Advertisers and publishers struggle to define the balance of content and advertising, but Jon Gibs, VP, media analytics, Nielsen Online, suggests that the best strategy is not simply to find Web sites with the lowest advertising clutter, but to take advantage of the perfect combination of Web traffic, advertising volume and demographic targeting.
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2008/11/29
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New media
Radio & TV: More than online - how do we create a Social Object that attaches an audience to us? ...
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Seth Godin autor de Tribos, alerta para a necessidade das rádios criarem as suas redes socias suportadas nos interesses dos ouvintes/utilizadores e não centradas unicamente em si próprias.
In other words, we provide social tools on our sites so we can achieve OUR goals and market OUR station. Listeners, however, fairly ask the key question we too often forget: "What's in it for me? Why should I spend my time HERE rather than on Facebook or MySpace?"
In other words, we provide social tools on our sites so we can achieve OUR goals and market OUR station. Listeners, however, fairly ask the key question we too often forget: "What's in it for me? Why should I spend my time HERE rather than on Facebook or MySpace?"
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